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Fort the third year in a row, the Italian Pavilion will be at the Cannes Film Festival in the halls of the Hotel Majestic and on the terrace facing the Montee des Marches. The Pavilion has been realised by Luce Cinecittà in association with Anica, the contribution of the Direzione Generale Cinema, Ministry of Economic Development and Ice, and designed by the Rome-based artistic collective None. During the whole festival, the Pavilion hosts press conferences, debates, presentations and business meetings with industry representatives. The terrace hosts the press activities of the Italian films presented in Cannes.

During this edition, the Italian Pavilion celebrates Italian cinema with a multimedia installation entitled The Mirror of Our Nature – The Brilliant Side of Us. It is an immersive experience which narrates and sublimates typical Italian features such as gestures and expressiveness through the protagonists of Italian cinema: from Totò, Alberto Sordi, Anna Magnani, Claudia Cardinale, Vittorio Gassman, Roberto Benigni to new personalities like Antonio Albanese and Luca Marinelli. Like a raw mineral that reveals its precious core if we take a closer look at it, the artists unveil the other face of the Italian nature by channelling our best side, the mirror of our nature. The installation generates an iridescent landscape as if it is the core of a crystalline structure. In this ostensible chaos, the viewer reflects himself in the shimmering shades of the surface, while getting fascinated by defragmented images: faces, hands, and smirks of Italian actors. There are scattered in a helicoidal vortex of suspended led screens which, in perspective, finally combine in a singles image.

The partners of the Italian Pavilion are APT, ITALIAN SHORT FILM CENTER, CSC - CENTRO SPERIMENTALE DI CINEMATOGRAFIA , CINECITTA’ STUDIOS, DOC IT, FESTA DEL CINEMA DI ROMA, FONDAZIONE CINEMA PER ROMA, ROME CITY OF FILM, FONDAZIONE ENTE DELLO SPETTACOLO, VENICE DAYS, ITALIAN FILM COMMISSIONS, CREATIVE EUROPE DESK MEDIA, MIA, UNEFA.

Italian Pavilion wishes to thank all the companies that, by offering their food and wine, will lighten up the work: Vini PonteBonaventura MaschioCaffè AielloBibanesiAzienda Agricola Villa StabbiaBotranIl tavoliere delle PuglieLauretanaAntica Distilleria PetroneGotto d'oroDr. VranjesFranco PugiRau DistillerieVilla delle monache.

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CANNES 2017

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