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Held in Naples in the first weekend of July, the 14th edition of the Italian Screenings represent the only film market entirely dedicated to Italian cinema. And Naples brought good luck to Italian productions: 31 films screened, 19 world premieres, 16 world sales company, and 100 buyers from Asia, North and South American, Europe, Middle East, and Australia.

Almost 100 deals have been signed or are currently under negotiation. This is an exciting number that help understand the key role Italian cinema has now worldwide. However, it’s complicated to sketch an exact profile of which films have sold better because buyers’ choices, also depending on their origins, are truly eclectic. Art-house films sell, but comedies too. Films are sold in the US as well as in Russia.

 The Italian Screenings are organised by the Filmitalia department of Istituto Luce-Cinecittà, in collaboration with Unefa – Italian Union of Film Exporters, that considers this event as a key moment for the promotion of Italian cinema abroad.

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