Over 100 Deals at the Italian Screenings
Held in Naples in the first weekend of July, the 14th edition of the Italian Screenings represent the only film market entirely dedicated to Italian cinema. And Naples brought good luck to Italian productions: 31 films screened, 19 world premieres, 16 world sales company, and 100 buyers from Asia, North and South American, Europe, Middle East, and Australia.
Almost 100 deals have been signed or are currently under negotiation. This is an exciting number that help understand the key role Italian cinema has now worldwide. However, it’s complicated to sketch an exact profile of which films have sold better because buyers’ choices, also depending on their origins, are truly eclectic. Art-house films sell, but comedies too. Films are sold in the US as well as in Russia.
The Italian Screenings are organised by the Filmitalia department of Istituto Luce-Cinecittà, in collaboration with Unefa – Italian Union of Film Exporters, that considers this event as a key moment for the promotion of Italian cinema abroad.
Nanni Moretti will be the protagonist of a “close encounter” with the audience during the upcoming Rome Film Festival.
Shooting starts on August 7 for My Bitter Land by Alice Rohrwacher, her third film after Heavenly Body (Directors’ Fortnight 2011) and The Wonders (Cannes Grand Prix 2014).
Maria Sole Tognazzi’s upcoming film will not only tell about women, but will also tackle the story of two brothers and will be partly set in Scandinavia.
Director and Actor Carlo Verdone is making his new comedy and complains about the difficulties of shooting in Rome.